Privacy Policy — qformative

1. Introduction and Scope

qformative AI Inc. ("qformative", "we", "us", or "our") is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our governed agentic search platform and related services.

This policy applies to all users of our services, including enterprise customers, and covers both personal data and customer data processed through our platform. We comply with applicable data protection laws including GDPR, CCPA, and other regional regulations.

2. Information We Collect

Personal Information

→Account information (name, email, organization details)
→Contact and billing information
→Authentication credentials and security settings
→Professional information and role-based access preferences

Usage and Technical Data

→Platform usage patterns and feature interactions
→Query patterns and performance metrics
→System logs and diagnostic information
→Device information and network data

Customer Data

We process customer data uploaded to our platform strictly as a data processor on behalf of our enterprise customers, who maintain full ownership and control over their data.

3. Legal Basis for Data Processing

→Contract Performance: Processing necessary to provide our services
→Legitimate Interests: Service improvement, security, and business operations
→Legal Compliance: Meeting regulatory and legal obligations
→Consent: Where explicitly provided for marketing or optional features

4. How We Use Your Information

Service Delivery

→Provide, operate, and maintain our platform
→Process data queries and analytics requests
→Deliver technical support and customer service
→Manage user accounts and access controls

Platform Improvement

→Analyze usage patterns to enhance functionality
→Develop new features and capabilities
→Optimize performance and reliability
→Conduct security monitoring and threat detection

5. Data Sharing and Disclosure

We do not sell personal information. We may share data in limited circumstances with trusted service providers subject to strict confidentiality agreements, when required by law, or in connection with business transfers.

6. Data Security Measures

We implement enterprise-grade security measures including end-to-end encryption, multi-factor authentication, regular security assessments, network monitoring, employee training, and incident response procedures.

7. Data Retention

We retain personal data only as long as necessary. Account data is retained while active, usage data for 2–3 years, and customer data per configurable retention periods. Upon termination, personal data is deleted within 90 days unless legally required.

8. Your Privacy Rights

You have the right to access, correct, delete, and port your personal data. Additional GDPR/CCPA rights include objecting to processing, restricting processing, and withdrawing consent.

9. Cookies and Online Advertising

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses.

You may opt out of receiving this advertising by visiting app.retention.com/optout. You also have the option to opt out of the collection of your personal data in compliance with GDPR by visiting rb2b.com/rb2b-gdpr-opt-out.

10. Contact Information

Privacy Team

Emaillegal@qformative.com

Address2108 N ST, STE N
Sacramento, CA 95816